SAO PAULO – The application of Samsung Electronics, competitor software Google is moving from line segment to the big screen TVs at a time when the business South Korea tries to capitalize on a growing interest in so-called smart homes.
The world’s largest maker of TVs will release the first devices equipped with the Tizen software at the Consumer Electronics Show this week and all models connected to Internet that the company sell this year will run the operating system. The company will also demonstrate at CES as the TV communicates with washing machines, refrigerators and vacuum cleaners.
family Lee, who controls the company, is trying to reinvent Samsung and turn it into a supplier of home appliances connected to the internet to get a slice of a market that could be worth US $ 7.1 trillion by 2020. Samsung wants to generate revenue through applications and services Tizen as well as Apple and Google do with their operating systems. The company based in Suwon, South Korea, is prioritizing TVs and electronics Consumer after a year of delay phone based on Tizen.
“In the smartphone segment there is no chance of the Tizen, Samsung, overcome the two dominant operating systems, “said Claire Kim, at Daishin Securities analyst in Seoul. “But on TVs Samsung might have a chance.”
The rise of Samsung for the first sales international phones was possible with the help of Android, Google. Almost all the 243 million smartphones that Samsung sold until September 30 ran the software, which Google gives, usually in exchange for revenues from mobile ads and a stake in application sales.
The Samsung faces the toughest challenge to his supremacy in the services segment after posting the lowest quarterly profit in more than two years. Operating profit in the mobile unit, generating most of the company’s cash, had a 74% decline in the September quarter and sales fell 33%.
This is leading the company to seek new sources of revenue. The Tizen comes after Samsung joined the Intel NTT Docomo and, among other companies, to develop an alternative to Android and increase the capabilities of your software.
Helped by Samsung, LG Electronics and dozens of other producers, Android runs on about 84% of smartphones. This fragments the amount of profits, with many vendors losing money in a crowded market, said market research firm Strategy Analytics in October.
Although it has only 12.3% the market, the fact that Apple, which is based in Cupertino, have possession of your operating system gives you greater control of each step and a slice of each transaction.
Google and Apple usually receive about 30% of each application, music or film acquired so they can run on their operating systems.
The “other” of Google revenues, which include the store to Play mobile devices, as well as Chromecast hardware, were $ 1.84 billion in the September quarter. In the same period, Apple had a $ 4.6 billion revenue from iTunes, with software and appliances.
Forming the TV business around the Tizen help to create “an integrated system much smarter,” said Jin Won Lee, vice chief executive of Samsung Electronics, in a statement to the press, on 1 January.
The incursions Initial Samsung’s Tizen not had much success. His first phone based on Tizen delayed more than a year. Watches Gear 2 and Gear 2 Neo were launched in April and both are compatible with many Samsung Galaxy phones.
The company should improve your competitiveness future lunched initiatives for their business in the sectors of “smart home” and “intelligent health,” said co-CEO Kwon Oh Hyun to employees, in a message sent on 2 January.
Samsung is transferring about 500 engineers of its mobile phone division, placing them largely on the internet initiative, sources with knowledge of the matter.
” Certainly there is a limit to simply be a hardware manufacturer without having its own operating system, “said Ko Jung Woo, BS Securities analyst based in Seoul. “It is positive for Samsung preparing for the next battle, in which all products are controlled by a single software platform”
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