Rental of software is a big market – Every Day (Signature)

Author: Estadão conteúdosão francisco | – 21/02 / 2015-01h17 – updated 23/02 / 2015-03h48

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The Fireclay Tile uses Salesforce software, Silicon Valley, the largest in the SaaS world for the relationship management with the client

The tiles Fireclay Tile produced by in San Francisco (USA), are painted by hand, one by one. The company is small, with just over 100 employees, and the showroom of the brand is a house with faded facade, squeezed between the tall buildings that host startups of Silicon Valley technology. But do not be fooled by appearances. The Fireclay Tile does not work according to its size when it comes to business management.

The company is one of thousands that have adopted cloud computing in the form of SaaS (Software as a Service), optimizing your process sales and service, which, according to the company, contributed to its growth by 500% since the implementation of the technology in 2009.

A 2014 IBM survey shows that the global market for SaaS should reach around US $ 45 billion in 2017. Two years ago, this value was $ 18 billion.

The study surveyed more than 800 global companies say that the main reason for the decision to adopt SaaS is reducing the cost of ownership of their applications, instead of buying the license of software, SaaS the company pays a monthly fee to access a hosted cloud system, not on its servers, with 41% of them exceeding the expectations of economy.

A number that surprised the researchers, however, was the companies that seek, through SaaS, competitive advantage, adding 47% of respondents.

” We felt like an Amazon, where the customer know if the purchase has been carried out and the product shipped, “said the president of Fireclay Tile, Eric Edelson, which automated communication via e-mail of the brand through SaaS. “For a company our size, with no more than $ 2 million in revenue, you could not do this without a huge technology team,” he says.

The manufacturer of tiles uses the Sales software Cloud (cloud sales), Salesforce, Silicon Valley company that is the world’s largest SaaS delivery for the relationship management (CRM).

In addition to Software as a Service ( SaaS), cloud computing has two other categories:. Platform as a Service (PaaS) and Infrastructure as a Service (IaaS), both used by companies of all sizes, depending on your needs

The Salesforce, besides being a reference in SaaS, PaaS also offers a solution called Salesforce1 Platform, which allows users to develop their own applications, aimed at customers or employees, and all of them ready for mobile devices.