Survey recently released by the Brazilian Service to Support Micro and Small Enterprises (Sebrae), in partnership with the Brazilian Franchising Association (ABF), indicates that 39% of entrepreneurs who have microfranquias have difficulties with the management and administration of your business.
With 25 years of experience as a franchisor and responsible for bringing to Brazil the concept of microfranchising, Renato Ticoulat Neto, director of Cleaning with Zeal (www.limpezacomzelo.com.br) had enxergado the difficulty, which led to develop a complete management software, but simple and objective, to assist these entrepreneurs to not get lost in the numbers.
“That was a concern that was born along with the cleaning of the franchise system with zeal because we know that the microfranquias model that is developing in Brazil offers little support to the franchisee, especially when compared to other countries. During these two years, the system was improved, after analysis of the degrees of difficulty and knowledge of franchisees. Today we can say that we reached an ideal model, “explains the executive.
The software assists franchisees in the commercial part, with budgets as financial in with the accounting. The system relies on statistics and indicators and also supports the control tasks and relationships with customers. The latter is one of the items cited by lifting the Sebrae and ABF among the difficulties of microentrepreneurs, as well as financial management. The cleaning system with Zeal assists also in other points that appear on the list, such as personnel management, advertising and market research, for example.
According to the survey, 83% of microfranqueados admitted they need to improve their knowledge of management. However, even aware of all the help that the software can generate for the control of its operation, the small business owner still shows strength in using the system. “Often they have difficulty coping with the technology we provide. Therefore, we believe that all entities that can provide support to these entrepreneurs are welcome, so they are aware of the need to be alert to indicators of your company. “
The Sebrae released six video games that simulate the activities of everyday life of small businesses, to help entrepreneurs to test your knowledge of your business. According Ticoulat Neto, initiatives like this help to raise awareness among entrepreneurs of the importance of the support that the software can offer, reducing the resistance to technology.
About Cleaning with Zeal
The cleaning with Zeal (http://www.limpezacomzelo.com.br/) was established in 2002 and has served in various cleaning segments until 2013, when it created its franchise system to cater differently to residential cleaning market. In its operation, is a partner Jan-Pro, which operates in the Brazilian corporate cleaning since 2011.
The cleaning with Zeal has been highlighted in a segment booming, and differentiates itself from competitors by qualifying his team and the technology and methodology used in their services. The impeccable quality of work and the running time have ensured a loyal customer base and advising the company’s services.
The cleaning with Zeal has 30 franchises in 70 territories and invoice annually R $ 5.5 million.
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