Android TV on Sony TVs, Sharp and Philips in 2015 – Exame Informática

I bought a TV with Android? Sony, Sharp and Philips believe that Google’s operating system can make all the difference – and in 2015, will be able to see if that prediction makes sense or not.

The three giants of the segment of televisions confirmed at the Consumer Electronic Show (CES), which is taking place in Las Vegas, which will debut during 2015, smart screens that have in common not only some features of mobile phones and other devices that connect to the Internet but also the operating system name that grew the most in the last five years.

In some cases, the commitment to Android TV is far from being a mere experience. An example: in Sony’s roadmap for 2015 included the launch of 20 models of smart TVs that run on Android (four of them with 4K, recalls the Guardian). Conclusion: only the cheaper models Sony will have Android TV – and eventually also will not have the typical interaction of a smart TV.

By ensuring the support of three of the major television manufacturers, Google takes a big step for the expansion of Android beyond the boundaries demarcated by tablets and mobile phones – and all it takes to believe that, even in 2015, there will be new trends and consumer habits that take advantage of technological combination and sharing of content between small screens (mobile phones), medium (tablets) and large (TV).

For Android TV ecosystem to be complete, Google will still have to secure the support of two more big brands of moving images: Samsung and LG. In the case of LG still no news on which aa decision to be taken; as the Samsung, the issue is more sensitive: the South Korean brand has already made known in the same CES, televisions with Tizen operating system, which, like Android, is also a derivative of Linux. What allows one perspetivar titans duel: get Samsung, which sold so many mobile phones with Android in recent years, impose Tizen through television sets

One thing is certain: Google does not already have a lot of leeway when it comes to Android TV. In June, the Mountain View giant held a first platform launch that makes smart TVs via the set top box Google Nexus Player – the results of which will have been fallen short of expectations and also the demand for substitute another product of Google, which gives Chromecast by name. Given that, since 2010, Google has released three versions of Android TV – and all with little memorable business results – every reason to believe that the operating system has come to the moment of truth.

Martin Garner, consultant at CCS Insight analyst, describes in statements set by the Guardian, the challenge that a producer for operating systems, faces when entering the television segment : “There is the idea that intelligence in TVs may not be the same intelligence on mobile phones. On mobile phones, everything is related to the apps. In television, the use of apps require a user experience that oscillates between TV mode and the traditional mode Apps -. And has not had great success’