New software translates emoticons for the visually impaired – Folha de S.Paulo

<- print: exclude ->

TIM and Artplan agency developed sounds translate 68 emoticons in onomatopoeia so that visually impaired people are able to understand them in a fast and fun way.

The noises may be included in a software that reads aloud the computer screen called NVDA (acronym for non-visual access to the desktop).

When in the text appear an emoticon of a kiss, for example, the software will play the sound.

The system is designed to be free for customers of all operators, says Rodolfo Medina, president of Artplan. “The idea is to include those who were out of the conversation,” he says.

Click here to listen to the sounds.

*

Network invests in self and model of more personalized snack

All the hundred units that Bob’s plans to open this year will have the self-service model. The system allows the customer to choose a snack and pay with your card without going to the box.

In addition, consumers can set up personalized dishes, with size options, sauces and supplements, instead of choosing only between the traditional recipes of sandwiches.

“That model of fast-food standard, with combos already defined, has lost relevance. The customer wants to have influence in everything they purchase, whether to choose the detail,” says Marcello Farrell, director-general from the Web.

The configuration service is already deployed in more than 200 units of the brand fast food.

It is expected that the Group invest R $ 150 million this year, with the opening and the upgrading units.

With the system, the franchisee pays out a higher value to equip the store, but can have two employees per shift less than an equivalent project without the model.

Despite the opening of 102 outlets in the past year, the brand said the consumer profile has changed with the worsening crisis.

“When the economy was favorable, we could see an increase in customers from classes C and D. Now, consumers with higher incomes spent attending the network more frequently. This helped to rethink the configuration service. ”

DO NOT ASK FOR THE NUMBER

1156
is the total units of Bob’s open until the end of 2015

R $ 280 MIL
is the minimum investment to open a kiosk of the

R $ 750 MIL
is the initial cost of a store

*

UNDER NEW MANAGEMENT

New President the CNseg (National Confederation of Insurance Companies), Marcio Coriolanus wants to see implemented three old demands of the sector in its management.

The first is the popular auto insurance, with lower prices and use of remanufactured parts, cheaper.

“It is being studied in Susep and hope it comes out this year. The auto insurance segment is expected to reach to grow between 3.5% and 5%,” says Coriolanus.

Another awaited product, which is in public consultation, is a form of life insurance that will redeem a portion of the total value, according to the executive.

The third request also being studied in Susep, it is a pension product with tax incentives, which are in the United States, which has the drawing attached to the payment of health insurance monthly.

Also president of Bradesco Saúde, the executive takes the CNseg officially next Thursday (25). “In 2016, the sector estimates a growth not exceeding 10%,” he says.

Last year, the increase was 11.4%, with a total of R $ 364.2 billion -the final data from SUSEP has not left.

*

BRAKE IN SOPHISTICATED

The luxury market is down and part of this decline can be fault of the emerging countries, especially of Chinese consumers.

The proof is that there was a fall of 10.95% in 2015 in the Dow Jones Luxury Index, which includes companies that French -the segment Louis Vuitton BMW Germany.

“The industry brands have emerging markets as business drivers and sought them an army of new consumers,” recalls Gabriele Zuccarelli, Bain.

The luxury shopping in the Asian country had decline of 2% between 2014 and 2015, according to research consultancy.

By the time this engine loses power, he recalls, the dependence was larger and more brands felt in a context in which to sell for more mature markets such as Europe, also was not an option.

“An anti-corruption law in China also limits the number of expensive gifts that can be given. The consumer has also bought more outside the country than inside.”

LUXURY IN LOW – Luxury Index Dow Jones in US $ million

*

COFFEE HOUR

with FELIPE GUTIERREZ , DOUGLAS Gavras , TAÍS HIRATA