Altitude Software wants to regain Portuguese market – SAPO Tek

In 2016 Altitude Software aims to strengthen the team working on the local market and to new gas strategy partnerships. With this support either win back old customers, improve monitoring of the installed base and reach new customers, explains Miguel Noronha, in a conversation with TeK. To monitor and implement the strategy vice president of global accounts group will work from Portugal.

“We have a strategic investment in the Portuguese market,” added the official, explaining that it goes through three main points: greater proximity to the installed base, strengthen the sales teams and ensure a more direct support to customers.

To achieve these goals Altitude wants to “make a significant investment in terms of partnerships, for resale and implementation of the solution.” Reinforcing this network of partners and integrators, the company intends to reduce the recourse to the central structure of specialists and that the final price of the solutions available in the local market.

The Altitude focuses activity in three main regions: northern and southern Europe and Latin America, although it also has presence in North America and Asia. The company was born in Portugal in 1993 and for several years was controlled by domestic investors who supported the development of a unified communications solution (Altitude uCI) which stated as one of the relevant in your area in the world.

in 2011 the command of the shareholder structure has changed and most of the capital ceased to be Portuguese, but the competence center has remained in the region of Lisbon, where he continues. In this center work 90 people, but the local operation is higher.

In total Altitude employs 150 people in Portugal, a number which this year should grow as happened last year when several areas were strengthened with especially the commercial department. The main goal is to regain share in a market that in recent years has been invaded by the emergence of a large number of solutions, admits Miguel Noronha.

The Altitude’s solutions are marketed through licensing or renting and the company has also been working on a cloud option, which is now available in Brazil and some countries of northern Europe. The option is also being launched in the Portuguese market. The distruição via cloud represents only 5% of global revenues Altitude Software, a weight that the company wants to increase.