BlackBerry was once the largest handset maker in world levels. Why not keep up with constant changes in the mobile phone market, the company founded in Canada suffered heavy losses in the market and gave way to young companies able to exploit the new technology in the smartphone industry. Although released a set of products in 2014 and earlier this year, the measures should not be necessary to avoid financial trouble at the end of each quarter.
According to an analysis conducted by the Financial Times, the former RIM has less than 0.5% share of the mobile devices around the world, selling only 8000 units Passport and Classic during this shopping period. Last year, the BlackBerry was down 33% of annual revenue, worrying result for executives who lead the Canadian. On the other hand, there is a segment in which the American brand that works is expanding Encouragingly, including in relation to profits.
BlackBerry CEO, John Chen says that the software and services area can reach up to $ 500 million billing by 2016, reflecting an increase of 100% compared to this time. Double the amount recorded by the company this year. In fact, the operating system developed by the company’s team of programmers based in Canada is well regarded in the commercial sector, since it promotes the claim due to customer data, ensuring that confidential information remain so confidential.
An example is one of the last of the Canadian launched, in partnership with strong names of current technology. Through a Samsung tablet and IBM applications, BlackBerry launched secuTABLET with specific responsibility for online security. Thus, it would be wise for the former giant executives of the mobile phone market opt for conversion of existing infrastructure in a specialized platforms, offering reliable and effective business solutions. If even the president of the United States uses a BlackBerry, why not implement it in your establishment? It’s a good marketing move.
(updated March 23, 2015, at 20:40)
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