In Brazil, the incorporation of the software PartnerDirect channels, since March this year, was decisive for the increase of over 43% in software sales in the second half of 2014
Dell Software has registered a significant growth in sales and revenue generated from partners. The results reflect the integration of resellers and integrators who work with software solutions to the company’s channel program PartnerDirect. With the merger, which also went into effect in Brazil in March this year, Dell has consolidated all partners under one program, which then assemble hardware, software and services.
“In the Brazilian market, Dell recorded a growth of 39% for indirect software sales in the first half of this year, which contributed to a year-on-year from 42% in the overall results of the Dell Software in the same period, “says Director of Sales Dell Software in the country, Rubia Coimbra.
“By incorporating our software partners to Partner Direct, we ensure a complete portfolio of solutions and marketed by channels that cater to businesses of all sizes and profiles,” Rafael complements Schuh, Director of Channels at Dell Brazil. “This is reflected in more opportunities for partners who traditionally sell hardware to market software solutions and vice versa, which expands business opportunities and results generated by channels,” he says.
Currently, the global division Dell Software – created from a series of acquisitions made by Dell in recent years – is one of the largest software companies in the world with 6000 employees, about 60% of sales through channels and offering solutions to 90% of companies listed on the Fortune 1000.
“This is a great story of transformation and success. Ten years ago, Dell was known as a hardware company that did not need partners,” adds Darren Bibby , Vice President of Channels and Alliances Research, IDC. “Currently, Dell has added the area to its software portfolio to become one of the largest software companies in the world, with most of the revenue comes from channel partners. Their focus on partner services programs is welcomed as the community grows in size and importance. Moreover, the major emphasis in training has generated great results. “
Since the integration of the Dell Software PartnerDirect channels to the channel program, launched globally in September 2013, Dell has achieved important advances in global results, including:
• Sales of Dell Software by channels achieved 15% revenue growth year over year, including 42% growth in supply solutions for information management, 20% in management systems and 7% in safety;
• The main product lines that had an explosive growth are integration software with 274% year on year, with double-digit gains in data protection, data management, and management of enterprise mobility;
• Individual records software business increased 61% year on year and the value of the registered business grew 32% in terms quarterly;.
• The number of hardware partners that have adopted skills software grew 8% year on year
In addition, the partners of the Dell Software have leveraged training programs PartnerDirect and competence with record numbers:
• Since September 2013, almost 11 000 professionals working in partners completed over 37,000 training courses Dell Software;
• Dell Software also recorded a steady growth in conclusions of course, with a 102% increase worldwide in the current fiscal year (which began in February 2014), and an increase of 50% of participants of the quarterly courses;
• The issues of data protection and security training are attracting interest, especially of the most important partners. Among the software training courses completed by the partners in the second quarter, 40% were on data protection and 2% safety.
About Dell Brazil
In Brazil since 1999 , Dell is a leading global IT solutions, offering products, services and software to customers of different profiles – from end users to large enterprises. Dell listens to customers and delivers innovative technology and for businesses and professionals can thrive in the business environment and have the power to do more services. For more information about Dell, visit www.dell.com.br or call 0800-70 14 185 To understand how Dell helps customers make more, visit www.dell.com.br/domore.
Dell World
From 4-6 November, the Dell Dell World 2014 will hold the annual event for the company’s major customers and aimed to discuss how technology and services can enable corporations the ability to accelerate business innovation. Out more in www.dellworld.com and follow on Twitter #DellWorld.
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