Company report analyzes how consumers use mobile devices to shop online and mobile advertisers which capture the attention of consumers
The new report from Opera Software reveals how global consumers use their mobile devices for online shopping. The survey details the mobile shopping trends according to time of year, day of the week and geographical location, and highlight the main sites and advertisers to the platform during the end of the year.
“The mobile commerce has become a major force in global markets. And with the year-end shopping season approaching, we see an acceleration of mobile devices via acquisitions, “said Larry Moores, Vice President for Consumer Reports and Analytical Opera Mobile Software.
“In Latin America, we see ample opportunities for e-commerce sites and online classified invest increasingly in the mobile environment. After all, consumption from mobile phones and tablets is increasing considerably. In Brazil, for example, three of the 15 most visited sites through Opera Mini belong to these categories, “Sabrina Zaremba, Opera Software Manager for Latin America. The ranking of the main Brazilian websites follows this order:. UOL, Globe, Tim App Shop, April, Firefly, Letters, Free Market, OLX, IG, Baixaki, TechTudo, Good Business, Softonic and Click RBS
This scenario reinforces the mobile growth in the online segment, and only during the first half of the year, this mode accounted for 7% of all e-commerce transactions, according to the e-Bit data.
Furniture buyers are more active on Sundays
Unlike traffic to e-commerce sites from desktops, peaking on Mondays and following stronger on weekdays than on weekends, the mobile shopping traffic focuses strongly on Sundays. One possible explanation is that many consumers use their mobile devices to research products during the weekend, to revisit and complete the purchase when they return to their desks on Monday. The day less online traffic is Friday.
June has the highest overall volume of traffic to mobile shopping sites
The Christmas season is the busiest time for purchases in the United States, Europe and Latin America. Between November and February, the United States recorded a growth rate over 15% higher than the average monthly volume of purchases. Germany also has significant increases in the number of buyers in November and December, 28% more in relation to its annual average. In Asia, however, the volume peak month is March, followed closely by July. This is due in large part to the start of Ramadan, between late June and July this year.
When analyzing the data globally, the month with the highest mobile traffic is June. February has already increased mobile traffic especially for those eager buyers (whose mobile behavior indicates they have a strong interest in buying).
Amazon and eBay dominate mobile traffic shopping
In the US, Amazon leads the pack in mobile shopping, with 36.3% market share in terms of traffic volume. Secondly, eBay appears with 16% market share, followed by Craigslist with 11.5%. Among the major retailers that offer online sales, Walmart has the most traffic, followed by Target and Sears. Other US retailers that show an increase in mobile traffic in November are Walgreens, Lowe’s, Macy’s, Kohl’s, Barnes & amp; Noble, Kmart and Nike.
On a global scale the Amazon is the leader, but there are some beginners who have taken strong leadership positions in Asia, as Flipkart in India and Berniaga in Indonesia. In Latin America, MercadoLibre emerges as one of the leading mobile shopping destinations.
In China, Alibaba is an important participant to be observed, as the online markets mature. Games brands, computers and electronics are announcing strongly in October and November this year. Most overall impressions of mobile advertising platform Opera came MediaWorks game advertising campaigns, followed by computers and electronics. However, when analyzing investments in advertising, companies that sell services for mobile phones appear first, followed by shops of building and DIY materials. Clothing and jewelry brands appear relatively low on the list.
The report also found that brands advertise more in each category:
Clothing & amp; Shoes: Belk, New Balance, Burberry
Retail: Kmart, Target
Computers & amp; Electronics: Samsung, Microsoft
Tools & amp; Mobile Services: T-Mobile
Jewelry: Pandora
Pharmacy: CVS
Games: Supercell, GameStop
The report’s conclusions were based on aggregated, anonymous data, 270 million users of mobile browsers from Opera Software, combined with data from mobile advertising platform Opera Mediaworks, offering 65 billion ad impressions per month in more than 17,500 sites and mobile applications, reaching 800 million consumers worldwide. Read the full report in http://operamediaworks.com/insights/index.html.
About Opera Software
Opera Software ASA was founded in 1994, based on the idea that access to the Internet should be a universal right. Any device, any platform, any browsing speed, absolutely anywhere in the world. Opera also offers distribution tools, relationship, monetization and market information for developers, publishers and brands around the world. The company is listed on the Oslo Stock Exchange under the symbol OPERA. More than 350 million people already use the Opera, Opera Mobile and Opera Mini browsers. Collaboration is able to change anything. Learn more about Opera at www.opera.com.
About Opera Mediaworks
The Opera Mediaworks is the independent mobile advertising platform number 1 in the world. The range is 800 million consumers around the world, providing HD video Instant-PlayTM industry leader and the best creative solutions category 90% of advertisers “Ad Age Top 100″. Our technology powers the ad serving and monetization of 18 of the 25 largest global media companies. Wholly owned subsidiary of Opera Software, the headquarters of the Opera Mediaworks is in San Mateo, California, with offices worldwide. To learn more, visit www.operamediaworks.com.
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