Singer software turns fever on the Internet – Diário do Grande ABC

She sings, dances, and is show is very successful on the Internet, especially among otaku (anime and manga fans). That would be normal for a famous artist, she was real. Since 2007, initially created as synthesizer voice software, Vocaloid Hatsune Miku can be considered a diva who ” does not age ” and is increasingly present in everyday life.

The Vocaloid is an old project that began in 2000 in the Spanish University Pompeu Fabra, where a group of students wanted to emulate the human singing through technology, the initiative was a partnership with Yamaha, who later bought the rights of the program, and together with other companies have created software ” Leon ” and ” Lola ” in 2004, the first two Vocaloids, one simulating male voice, and the other female.

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The program was well received but only got featured in the music production market, not winning the general public.

Later on, from 2005 to 2006, the Japanese company Crypton Future Media, launched the Vocaloids ” Meiko ” and ” Kaito ” the only difference with the previous software was that the two had been decorated with the figure of an anime character or Japanese design in their packaging. The idea had a good return, but only come to pumping the following year.

In August 2007, again Crypton, the concept of creating a futuristic virtual singer, invents ” Hatsune Miku ” ”, the voice of the Japanese voice actress Sakiko Fujita. Almost equal to the previous software, taking the VOCALOID2 improvements (upgrade that left the less robotic voices) and the product design: A high school girl with long blue hair illustrated on the packaging, but this time, with well-designed features. The success was so great that the pre-orders of the product were much higher than expected, in just one month, turned top sales in Amazon sales website.

With this, Hatsune migrated to the internet, primarily in NicoNico, a type of YouTube Japanese were thousands of upados sequentially videos, the viralization was very fast, especially with ” Ievan Polkka ” ”, parody of a Finnish music in the robotic voice of Miku accompanied by a engraçadinha animation the character. The most viewed videos of digital singer now total more than 10 million views.

Now known worldwide, Hatsune is constantly topple successes, starting in music. Many music producers have managed to fame thanks to her. Ryo, for example, was among the first to get millions of views to your videos vocaloid, the composer is author of ” The World is Mine ” and ” Black Rock Shooter ” ” theme the opening of the anime Black Rock Shooter.

In games, Miku shares space with other Vocaloids in the series ” Hatsune Miku-Project Diva ” ”, Sega. Currently, there are about 50 different virtual singers, worth highlighting Megurine Luka and the ” twin ” Kagamine Rin and Len.

Despite being a rhythmic game of J-pop (pop Japanese) and have the appearance of characters ” cute ” protagonists, it can be quite challenging. “The Project Diva series is one of many Eastern games that worked outside of Japan, it encourages producers there to bring more titles to America,” said the expert journalist in games Claudio Prandoni.

In shows, Miku operates through pictures projections, these performances crowd and no one stands still, the same personal likes. Organized by Crypton, the ” Miku Expo ” ” is the most popular concert of character and has the presence of other Vocaloids and exhibitions where you can buy gifts. The singer Lady Gaga, in her tour ” Artpop Ball ” ” 2014, chose Hatsune to open their shows from May to June.

In Brazil, it also makes success, so much so that the second oldest portal on the topic in the world is Brazil: a VocaloidBrasil, where since 2010, translates content on the subject and covers events such as the Anime Friends and a unique show of Vocaloid in 2014, at the World Cup, along with the advice of Japanese Embassy in Rio de Janeiro. . Currently, the fanpage on Facebook has nearly 15,000 tanned

The owner of VocaloidBR, Giovanna Oening, 24, explains that the success of the software, especially Miku, is due to three factors: the time that arose, marketing and even the Japanese culture. “It is Japanese custom create enough, either professionally or as a hobby, it serves as fuel to advertise products, making them self-sufficient vocaloids, and the fans themselves sustain and promote content,” he added.

The Greater ABC has fixed nothing for the Vocaloids, but those interested can be programmed to meet the UP! ABC in Santo André, a geek culture festival which is held every six months.

Free of charge

Unfortunately, Vocaloids are not sold in Brazil. There is a similar version, Utau which can be downloaded for free.

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