“We made a blunder. We have been dishonest with the Environmental Protection Agency (EPA) with the agency’s board that deals with the air of California (ARB) and we have been dishonest with you,” admitted Michael Horn, president of Volkswagen (VW) in the US.
Take the mistakes and clarify the doubts is the first step to take in a crisis situation resulting from failures that are directly attributable to the company. Who says sound experts at the Economic contacts crisis management who argue that after assumed the blame is fundamental “act quickly and transparently.”
“A reputation takes years to build and minutes to destroy. This is a maximum of crisis management that applies in this situation. The fall on the stock market it is a first signal to the market of breach of trust. In However, others will appear and require the VW works consistently and long term, positioning the reputation whether local or global, “said Ana Margarida Ximenes, Director General of Portugal dared.
The German construction company is being accused in the US of committing adultery engine performance in terms of emissions to the atmosphere through a ‘software’ embedded in the vehicle, facing a fine of up to to 15.9 billion.
“The VW strategy should go through all the clarity of information, based on sustainability and, of course, defining the environmental issue as a priority,” adds Luis Bernardo, CEO of WL Partners .
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