San Francisco – The cars traditionally lose value over time as their resources become outdated.
The Tesla Motors Inc., the manufacturer of cars in Silicon Valley actually adds new capabilities to their vehicles.
How? Sending software updates to customers of its all-electric Model S sedan, similar to Apple Inc. updates to its operating systems.
On Thursday, the CEO Elon Musk said Tesla would improve its system of travel planning and aid to prevent drivers run out of power. Within a few months, the company will launch version 7.0 of the software of your car, including an overhaul in the user interface and computed direction in specific circumstances, he said.
“This was another reminder of improved software content available in light vehicles and the need to be able to renew the software through automatic updates,” said Brian A. Johnson, analyst at Barclays Plc, on Friday, in a technical note. Other automakers “have some work to do” before they can make similar improvements in parked cars while their owners sleep.
Tesla, which is based in Palo Alto, California, is already an unusual car manufacturer with its high standard of cars and his stated desire to lead a revolution to release the personal transport of carbon.
But his ability to add features to the cars is unique and should slow the depreciation of such vehicles.
Andrea James, an analyst at Dougherty Co., said that when Tesla released hardware upgrades – for example when he announced the release of two Model S engines, for about a year – some people who had bought a Model S with two wheel drive were angry. A new software, moreover, is automatically sent to everyone.
“When it comes to a hardware refresh, people get upset by losing,” said James on Friday in an interview. “When software, existing customers participate in the excitement. This creates a positive factor. “
Company technology
On Thursday, some investors may have been disappointed by the fact that the updates have not gone further and the company’s shares fell 2.5 percent to US $ 195.65.
The value was still 3.7 percent higher than before Musk tweet on Sunday that a software update would “end the anxiety of reach”, ie the fear that an electric car runs out of power and let the stopped drivers.
Use the car’s computer to help drivers always have enough energy is really a very basic concept, said Karl Brauer, an analyst at Kelley Blue Book.
“Embed charging points in the navigation system of a vehicle and travel planning is a great resource, but it is neither new nor innovative,” he said in a statement sent by email. “The Nissan Leaf offered this feature when it was released in 2010 and almost all the electric cars offer today.”
California Manufacturer
Regularly increase the capabilities of their cars is part of Tesla’s culture to be more a technology company than industrial, Musk said on Thursday.
“To a large extent, the Tesla is a software company in Silicon Valley,” he said. “People consider it normal that your phone and your laptop will continue to improve and that is the approach we have taken with the Model S. It is a fundamental paradigm shift in terms of how the cars were made in the past when it was very static and the software actually had by far less importance. “
The traditional car manufacturers sometimes updated software from CDs or flash drives, often to improve maps or fix operating system problems.
The updates should help sales in China, where Tesla has struggled to improve the perception that it is difficult to charge the battery.
“Anxiety range is a significant factor in China,” said Musk. We added more superchargers in China than anywhere else in the world. I am very optimistic about China’s long-term. The country is on the rise. “
Topics: Cars , Autoindústria , Vehicles , Technology , Makes , Tesla , Electric cars
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