Tuesday, June 9, 2015

Approved software version that will allow TV interactivity … – Journal of Commerce

Agency Brazil

The Brazilian System of the Forum of Digital Terrestrial TV (SBTVD) approved on Monday (8), during a meeting of the Board, the adoption of a third version of Ginga software tool which will enable the interactivity of TVs that receive digital signals. In comparison with the other versions (Ginga A and B), Ginga C will, and greater data storage capacity – especially applications and multimedia files – a hardware structure that will put you in connection conditions to the internet.

“Through an optional add, Ginga C will provide greater storage capacity for the setup box. Thus you have more room to keep resident applications and to download more content. It is the first step towards a real integration of broadcasting with the internet, “said the Agency Brazil president of the forum, Roberto Franco. The SBTVD Forum is composed of representatives of the broadcasting industry, equipment manufacturers and academic

According to Franco, although supported by technicians during previous meetings, the new equipment concerned so-called “reception industry.” – companies in the electronics sector who will assume manufacturing of boxes setup. In the vote taken at today’s meeting, the specifications for the Ginga C were approved by 7 votes to 4.

“This concern [corporate] is legitimate and common to any system in the implementation phase, and was founded on new challenges and risks of incompatibility with the profiles A and B of Ginga, “said Franco. A working group was set up to identify and resolve as soon as possible any problems presented by software. “I am sure that the risk of having problems is very low,” he added.

The Brazilian digital TV is part of Brazil 4D Project, which is coordinated by Brazil Communications Company (EBC). Through television, citizen access to public information and services will be possible. The idea is to bring this tool to about 14 million families benefiting from the Bolsa Família program. Part of the costs will rise as the approximately R $ 3.6 billion in funds obtained as compensation paid by mobile phone companies that won the tender of the 700 MHz band (MHz).

According to the Brazil 4D coordinator, André Barbosa, the companies were complaining about the cost more than the Ginga C would entail. “But the market itself showed that the cost will be about the same, with equipment costing on average only $ 1 to more [than the setup box used for Ginga A and B],” he said. Among the benefits provided by the equipment are the possibility of consultations on jobs, job training, and public services in the areas of hail education, security and transport, as well as banking services.

Brazil has garnered numerous 4D The awards. Among them, the Corporate Award for Television Engineering (SET), in the category of Interaction Design for Television; Frida Award 2014; a special mention for their contribution to the open TV in meeting La Cumbre TV Abierta 2013; and the Honorable Mention Award Celso Furtado 2014.

More information about Brazil 4D project can be obtained at the Brazil 4D Program site.
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