VH2 Strategic Marketing, Brazilian startup specializing in the acquisition channels (resellers) technology to manufacturers entered the market in order to achieve specific channels and aligned with the profile and the business goals of each manufacturer ICT industry.
With surgical focus, VH2 waiting breaking new niche and still unknown to many companies in Brazil, but already practiced in American and European markets. Initially, the company expects to achieve 5 customers to maintain a pace of sustainable growth and focused.
The company will also be responsible for services of Tactical Planning and Analysis, Structuring the Commercial Model, identification, qualification and Search channels, Power Operation and to complete outsourcing of management with the channel. “Our offers will encompass from the analysis of the business model (plan, strategy and model definition), the channel selection criteria, trade policy, process definitions to the implementation of the entire process to ensure the sustainability of the model to be implemented, “said Abel Couto (pictured), commercial director of VH2 Strategic Marketing.
VH2 will aim at national and international manufacturers of software generally seeking rapid business expansion in geographical coverage in markets vertical and need capillarity with the indirect sales via channel distribution and added value.
According to Couto, the company will seek customers, initially in the Southeast, who are planning short-term growth and not want to increase fixed costs by hiring more professionals to capture and management of channels.
calling itself also as headhunter channels, VH2 not intended to replace the manager or team of internal channels of the IT companies. The goal is to add the experience accumulated over more than 20 years of action with the resale market, integrators and indirect sales partners. “A good analogy of this business model are the HR headhunters whose services do not replace or eliminate the Human Resources professionals, instead, add experience and value.”
Another aspect of VH2 Strategic Marketing is the tutoring in startups through accelerator on the market. According to the executive, the VH2 is already assisting companies in strategy, training and finding sales channels. “We are replicating our knowledge of relationship with the channels a few startups, promoting a new outsourcing niche and evangelizing the market towards business expansion via distribution partners,” concludes Couto.
No comments:
Post a Comment