The Inspiring, telecom arm Stefanini Group, is the technological partner of the tricycle, which develops a loyalty program linked to the deposit of soft packaging and empty bottles in reverse vending machines, dubbed Returns Machines.
The tricycle has a loyalty program linked to Returns Machines. Photo:. Disclosure
Returns Machine was launched on 1 September at Hotel EZ Aclimação. It is expected that another 18 machines to be installed by the end of the year in a widely locations such as bus terminals, subway stations and shopping malls.
“All the technology embedded in reverse vending machines was developed by Stefanini. Direct interaction with users is one of the key differentiators of the tool we use in partnership with the tricycle, “says Wander Nogueira, Stefanini Inspiring.
Each package deposited by the user on the machine is evaluated instantly by the equipment, and the consumer gets the points equivalent to the material that can be used for discounts on electricity bills, credit in the single ticket or bookstores awards programs.
points vary according to the material (aluminum or plastic) and package size. The exchange of benefits can be realized also by a mobile application or at the Tricycle website.
According to Nogueira, the partnership is an example of how to fill the gap between IT and the marketing, offering a solution to create, implement and validate communication campaigns through the Returns Machines and loyalty programs.
Stefanini is a multinational company with 28 years of experience. Present in 34 countries, its service offering covers consulting, integration, development of solutions and outsourcing applications and infrastructure.
The company launched in June to Inspiring, telecommunications arm led by João Mota, former president Portugal Telecom Innovation Brazil.
Stefanini closed 2014 with a turnover of R $ 2.35 billion, up 11% compared to the previous year, and expects to maintain the same pace in 2015.
So, they were postponed until “2017 or 2018″ the company’s goals to get to the end of 2016 earning R $ 4 billion, released in late 2013.
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