business application software include software content, communication and collaboration.; CRM, ERP, supply chain management (SCM), digital software and content creation, productivity suites, portfolio management and projects.
According to Bianca Granetto, consulting research director, the idea of modernization involves the replacement or expansion of office or business applications to a cloud-based software as a service.
“The projects have been approved and budgeted for, often over a period of several years, ie, the pace of spending and adoption is not subject to any imminent urgency” he said.
The market sub-segments that showed the highest growth during the 2014 forecast period until 2019 will be: marketing, e-commerce and advanced analysis software .
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