Oracle announced on Friday (21/8) that it has signed an agreement to acquire a Maxymiser , a provider of cloud-based software that enables advertisers testing, target and customize what a customer sees on a web or mobile app page, substantially increasing engagement and revenue.
The Maxymiser optimizes more than 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.
The company’s marketing management solution will be added to Oracle Marketing Cloud platform, and will allow the strengthening of marketing program management for all digital channels and throughout the customer life cycle, from According to Thomas Kurian, Oracle Product Development Officer.
“Companies are increasingly, seeking innovative ways to differentiate their brands as well as to increase the ROI based on the loyalty of customers optimized experiences, “said Thomas Kurian, Oracle Product Development President. “Together with Maxymiser, Oracle Marketing Cloud allows businesses to stop guessing and start delivering what customers want.”
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